The experienced professionals of the Wallace Group are equipped to provide seasoned counseling on a range of public affairs and marketing issues and design targeted, cost effective programs that achieve client goals.

The essential first step is to determine and appropriate positioning for the company, organization or product, basically a perspective on how it is hoped that the entity, product or service will be perceived by members of target publics. This provides a goal against which all activities can be directed, and a tool for subsequent evaluation.

The Wallace Group practices public relations by plan, not a bad idea when the reputation of one's company is at issue.

Needs and Companies Differ. . .Communications and Marketing Programs Should, As Well

Some clients wish to bring their marketing messages to the general public, while others seek to communicate with other businesses or selected target groups of potential customers. Clearly, the same approach would not be successful, or cost effective, for all of them.

The Wallace Group takes the time to carefully examine a company's objectives, better enabling it to achieve the client's goals without wasting time or money. In some cases, building awareness of a new service or product may be the paramount need. Others may need to enhance their credibility with members of key publics. In any event, The Wallace Group will recommend the best means of achieving the result and then carry out the program in a professional, results-oriented manner.

With experience in corporate public relations, journalism and in counseling organizations, from start-up companies to international corporations, The Wallace Group can determine the most effective means of achieving marketing and communications objectives.

Services Provided:

• Media Relations

news developments and features, radio/television interviews, media training, video news releases

• Investor Relations

financial media relations, annual reports, quarterly reports, annual meeting arrangements, liaison with analysts

• Public Speaking

speech writing, arranging appearances, speech publicity, presentation training

• Marketing Communications

corporate and product brochures, customer newsletters, advertising, print and direct mail, competitive market analysis, market planning

• Opinion Research

survey design and execution, quantitative telephone surveys, analysis and interpretation, focus group

• Corporate Identity

name research and selection, logo design, stationery and business cards

• Employee Communications
• Crisis Communications
• Public Relations Counseling

  
   

  Clients Served Include:

  • Public companies
  • Manufacturing organizations
  • Closely held companies
  • Professional service firms
  • Local government/public agencies
  • Consumer marketers
  • Business-to-business firms
  • High tech companies
  • Hospitality industry
  • Agribusiness
  • Nonprofit organizations

  . . .and most importantly, Companies That Want To Grow!

   clients the principals have served

  The Wallace Group strongly believes in ongoing interaction with clients, allowing for continuing strategic evaluation and course corrections based on feedback and customer response.

  Unlike many firms, a principal of The Wallace Group will take part in program implementation and not disappear once a client comes on board. This ongoing direction of professional staff ensures sound judgment and expedites the communications process.

  Founded by Roy Wallace and Sherie M. Wallace, firm principals, The Wallace Group is dedicated to assisting businesses, large and small, and nonprofit organizations in meeting their goals. The knowledge and skills gained from years of experience working with a variety of organizations enables The Wallace Group to formulate strategies that produce results.

  The Wallace Group team will make certain that agreed upon tasks are accomplished with excellence, on time and within budget.

  The Wallace Group
  P.O. Box 21303
  Eagan, Minnesota 55121-0303
  651-452-9800 fax 651-452-3504

  ---

  
   
   
  
  
  

  FOR MORE INFORMATION, contact Sherie Wallace:
  sherie@wallacegroup.com
   

  
  

  ---

  
   
   
  

  WCopyright, 1997-1999, The Wallace Group. All rights reserved.